Backlinks remain one of the strongest ranking signals search engines use, but not all links are created equal. A single link from a respected industry publication can outweigh a hundred links from low-quality directories — and in some cases, those low-quality links actively work against you. This tool gives you visibility into your current backlink profile: how many referring domains point to your site, the general authority of those domains, and any patterns that look manipulative or risky in the eyes of search engines.